Jihad Bakkoura,a Syrian-Russian businessman, is the first Arab to create a prestigious Swiss watch brand under his name, competing with major international brands such as Rolex and Jaques and Co.

He is an ambitious man who built his wealth on his own and managed to open many branches of his brand "Bakkoura" in Russia, Dubai, Switzerland, Turkey, and Italy. His watches are characterized by luxury, diverse designs, and human face illustrations, such as the Sleeping Princess watch, diamond-studded watches, and modern men's watches.

Jihad thinks outside the box and has collaborated with a "blind" designer. He also added the famous Swiss brand "Frank Villa" to his collection.

Jihad is also a poet and philosopher, with numerous songs and many books that narrate the philosophy of time in unconventional ways.

Currently, he is working on designing watches with a "blind" designer who possesses an incredible imagination and thinking ability. He is also working on a unique watch titled "2030," which divides the day into 30 hours instead of 24.

Many celebrities have worn his designs, including Avram Russo and Cristiano Ronaldo.

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